How to set the topic of your online course

It is necessary to carefully analyze which topic your course will address.

The key to launching a successful online course is choosing a topic your audience wants and NEEDS to learn.

It also needs to be a topic that you master, that you are passionate about and that can be profitable.

– 10 profitable niches ​​for online courses

Think about your target audience

To determine whether a topic is profitable or not, research what people are looking to learn.

Who is your target audience and what problem are they facing? Choose a demographic that has a specific problem for which you can provide a solution.

Ask yourself how this audience will use your course and how it can benefit them by helping them improve their lives.

Once you’ve decided on a topic, think about what your value proposition will be. To do this, you need to find something different from what your competitors are already offering, this will help you stand out in the market.

Ask people

Ask friends, family and people who fit in your target audience, that is, who are related to the area and topic you intend to teach, what their difficulties are and what they would like to learn.

You can use social media, email, joining groups and discussion forums, among other channels, to get as many responses as possible.

Do market research

Conducting a survey is important to assess whether there is a market for your course and to give you more security before starting.

There are different channels to make this query and 3 highly recommended are: Google, BuzzSumo and Amazon.

Google has a great tool for creating forms to support you in your school’s market research, go to: Google Forms.

Check the competition

Searching for competing courses can give you an idea if the topic you plan to cover is in demand and if there are already enough people trying to resolve it. Search Google, Amazon, popular podcasts and other platforms related to online education.

Consult the virtual schools that offer courses with themes similar to yours and observe how the contents are structured, what prices are charged, how they are advertised, etc.

Beware, if there is little or no competition, this is a bad sign. It probably means that there is little or no demand for your idea.

IMPORTANT: Don’t be discouraged if you find that your course topic has little demand or a lot of competition. Try to refine your idea to see if there’s a different approach you can take, or another related theme.